Giftpac Product - Marketing campaign using Chocolate Wallet

Marketing campaign using Chocolate Wallet

The marketing agency creating this multi-stage marketing campaign chose the Chocolate Wallet as the key component for Stage 1 of the campaign. It was mailed out as surprise 'lumpy mail' that could not be easily overlooked by recipients, and effectively introduced the launch of a new product range. It was not intended to provoke direct response, but rather to notify recipients that they should expect a call in the near future to discuss the offering further - the next stage in the campaign.

 

The Chocolate Wallet was a powerful component in this campaign in two ways: firstly it introduced the new offering to the target audience in an attention-grabbing way; secondly, it provided a memorable item for the telemarketers to refer back to when making their follow-up calls - a valuable aspect in any telemarketing exercise.

 

Visit the Chocolate Wallet product page to find out more about the opportunities available with this powerful targeted gift, or to request samples. Or click here to view the rest of the Inspirations Gallery for more ideas.