Giftpac Product - Exhibition giveaway with data-merge innovation

Exhibition giveaway with data-merge innovation

We thought these tastefully designed exhibition giveaways, based on our Memento product, deserved to go in the gallery out of respect for the clever use of data merge. The agency that created these gifts was commissioned by their client to supply gifts for two different trade exhibitions that the client was attending. Looking to achieve the best economies possible for their client, the agency saw the potential that Giftpac data merge presented for achieving one run of gifts covering both exhibitions. By simply incorporating reference to the specific exhibitions within one area in a generic design, data merge was then used to personalise for each exhibition.


The gifts were well-received and used in the same way for a second round of exhibitions, proving that data merge can be effectively used for much more than just recipient names.


Visit the Memento product page for more information on the potential Memento offers for your marketing.