Data merge | Marketing Ideas | Giftpac

Give your marketing ideas the power of Data-Merge

Maximise the impact of your targeted gifts by including variable data.


Vary text, images and graphics across your gift order to maximise impact. You can split your total order quantity across a number of data variants to economically target different market sectors, or individualise to every single recipient.


Simply allocate points within your artwork where variable data will occur and correlate to a data spreadsheet. Ask our specialist support team for advice on maximising the power of data merge.

Data merge_3.jpg

A Pensions Consultancy company used data-merge to produce staff gifts for several different clients, promoting awareness of new pension arrangements - read more.