Giftpac blog

Do you understand what data merge can do?

Data merge in printed marketing - sometimes known as variable data, mail merge, personalisation, and a few other names - is the big untapped area of huge potential for deeply targeted marketing, speaking directly to your prospects needs. Very few brands are really exploiting this opportunity - find out more and harness the possibilities for success.

Features of a great marketing campaign

Looking back at many of the great marketing campaigns over the years, certain features emerge as to what makes a great marketing campaign. We try to summarise those features here.

Which partner dominates in the online/offline marriage?

In a world of change, the marriage of online and offline, tactile and digital, could be said to be rocky. Or is it actually a partnership which is becoming increasingly complementary?